As the market for dropshippers becomes more crowded, the need for brands to differentiate themselves from their competitors becomes more pressing. One of the easiest and cheapest ways to kick start branding is with packaging. In this blog post, we will discuss the top 6 trends in packaging you can consider to stay competitive in the marketplace.
1. Patterned packaging
Nowadays, not only do patterned packages become more affordable but they also look more visually appealing and lively. This is thanks to the development of digital printing technology which helps to reduce costs and time significantly compared to the old methods such as flexo and offset printing. As a result, patterned packaging such as poly mailers and cardboard boxes are increasingly widely adopted in both in-store and online shopping. This serves as an inexpensive way to create a first impression on your customers about your store. Moreover, there are a myriad of patterns and prints available for you to choose from, so you can look for those that align with your brand values (e.g. color, types of patterns, etc.).
2. Sustainable packaging
As the sustainability movement gains its popularity around the world, more countries have put restrictions and bans on single-use plastic packaging in certain industries. This has made many sellers switch to more eco-friendly materials such as paper and cardboard, which are made of a large percentage of recycled materials (typically 70%). Additionally, they are recyclable and biodegradable. Utilising eco-friendly packaging would help you attract and retain those who align themselves with this cause. According to many surveys, consumers are more willing to pay more for sustainable options (e.g. products and packaging). In contrast to what many people might think, there are affordable but sustainable packaging options out there. If you take time to do research on available alternatives, not only could you appeal to the environmentalist niches, you could also save a lot in the long run.
3. Minimalist packaging
As the world is becoming a clustered and chaotic place, many people have decided to steer away from all the distractions and adopt a simpler lifestyle. This amounts to the popular minimalism movement, which endorses the idea of ‘Less is More’. Naturally, many dropshippers have leveraged this movement by incorporating its leading principle on their product and packaging designs to grow their business. The greatest benefit that minimalist packages bring about is cost-effectiveness since the materials are typically cheap and no complicated elements are required, which reduces the printing costs. Besides, a simple package better conveys your brand messages and values to customers as it promotes clarity and transparency.
4. Bold color schemes
If minimalist packaging promotes clarity and brings customers a peace of mind, lively colour schemes and bold patterns stimulate active movements inside the consumers’ brains. Many studies revealed that humans, on average, derive 80% of our awareness from visual cues. As bold colour schemes (e.g. neon and red) and special printing effects (e.g. metallic finish) can easily draw our attention, it would leave a strong impression on your customers about your store and enhance brand recognition when unboxing the products.
5. Custom packaging
Branded and customised packaging (both outside and inside) would help you to deliver a better overall shopping experience to your customers, especially in the unboxing stage. Leveraging this wisely with appropriate materials, patterns, and decorative items, you would be able to increase your business values in the eyes of the consumers. There are a myriad of options for you to choose from. When it comes to what you can decorate your boxes with, there are unlimited possibilities, especially with the advanced printing technology and popular movements introduced earlier in this blog post. In addition, you can also put tissues, confettis, and notes in the parcels in order to create a fancy unboxing experience for your customers. In the note, you could write a few words in appreciation of your shoppers and what else you can do for them (i.e. after sales services). Moreover, you can get personal by including their names to make them feel special.
6. Kraft paper
Kraft paper seems like a perfect choice if you do not want to spend much time doing research about what movements to support and what patterns to choose. Wrapping your products with this material could convey various messages to your customers. Firstly, it gives a vintage vibe for the fans out here. Secondly, it is simple, yet aesthetic, especially when paired with other decorative elements such as ribbons and twines. Thirdly, it is a sustainable wrapping option as it is biodegradable and recyclable and can easily be reused and repurposed. Furthermore, Kraft paper works well with handmade and DIY products such as craft items and homemade cosmetics. Last but not least, although the material is inexpensive, especially when purchased in bulk, it does not bring a ‘cheap’ and ‘inferior’ feel and touch to your customers.
With over 30 years of logistics experience, Xianchao Logistics began to branch out to serve the dropshipping industry in 2015. With our experience in logistics fulfilment and close relationships with suppliers, our company has risen to help different dropshippers grow their businesses over these years. We believe that our company’s success and growth will only come with helping our clients grow. Do you have a dropshipping business to grow? Discuss with us and let’s get started ASAP!
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