Unsure about where to find your winning products? Here is the top 5 places for you to get started
Since the launch of your store, you have been selling various types of products. Although you receive quite a number of orders from them, you are looking for something more, something that is appealing to a larger number of consumers in the long run, also known as ‘winning products’. In this article, we will provide some recommendations about where you can start looking for such items.
1. Business-to-Consumer (B2C) ecommerce platforms/marketplaces
This platform has a designated section for best selling items, which is updated frequently. Besides, the lists are also available for particular countries/regions if you visit the regional website, such as Amazon Singapore. With the localized content, you will gain a better understanding about consumer wants and needs in your targeted markets. Moreover, the products are categorized into various groups, so if you aim to target certain niches, this feature would be of great help in providing you with some insights. However, if you are looking for something sustainable, you should approach this with caution because some product counts might be inflated due to seasonal sales and fads. One way to mitigate the risk is to check the yearly data on the products. For further research, you can also refer to Amazon’s annual trend reports.
Similar to Amazon, Wish has a ‘Popular’ section where best sellers are listed. On the page itself, the approximate numbers of items sold for each product are shown. One interesting fact about Wish is that many products are displayed to attract impulse purchasing. Therefore, if this is the area that you hope to venture into, you could learn how to leverage certain aspects to boost your sales using Wish, for instance, which products to put on advertising campaigns on social media .
Unlike the above mentioned sites, eBay no longer has a best-selling section on its Home page. Instead, you can use its Watch Count to find the trending products.
2. Business-to-Business (B2B) marketplaces
Being one of the biggest, if not the biggest, wholesale ecommerce platforms worldwide, Alibaba is a great place to find your winning products as it allows you to learn about consumer preferences on a large scale. For instance, you can easily spot ‘Top-ranked products’ on the Home page. Moreover, if you go to individual pages for different categories (e.g. consumer electronics, apparel) and sub-categories (e.g. earphone & headphone in ‘Consumer Electronics), there are further breakdowns of best selling items.
3. Social media
In the last decade, social media has been an integral part in many of our lives. In fact, slightly more than half of the world’s population are active social media users, and each person owns 8.6 accounts on average.
If you are unsure about where to begin, Facebook, with almost 3 million active users on a monthly basis, is a good place to get started. Besides individual accounts and pages, Facebook group is one valuable feature that many other platforms lack. Joining the right groups, you would gain a lot of insights about your customers and products shared by experienced individuals working in the field. You can also set geographical restrictions if you would like to focus on certain regions or countries. In addition to Facebook, you might want to explore other entities depending on your targeted audience and priorities. If you want to aim at younger demographics, Snapchat is a good source of reference. On those social network sites, there are several ways through which you can discover most sought-after products, such as hashtags and popular curation accounts and pages. Moreover, some platforms have ‘Discover’ feature to introduce users to the current trends.
4. Online discussion forums
Discussion websites are on the rise over the past few years for various reasons. For example, by allowing the average members to contribute their wisdom and expertise to their communities, these websites give people a sense of achievement and belonging. Currently, the two most widely used platforms are Reddit and Quora. With thousands of subreddits, it is not hard to find inspiration for your winning products. Similarly, there are all kinds of questions and answers found on Quora, including consumer trends and behaviors. For your ease of conducting research and finding ideas, you can customize your feed by adding and joining the subreddits and topics on both platforms.
5. Online consumer trend publications and blogs
Last but not least, following consumer publications could provide you with valuable information about trends and things or events that you rarely pay attention to. As continuously reinventing your business is the only way to survive in the competitive market, you are strongly encouraged to catch up with the world through those reports and articles.
As a starting point, you can look at the following sites:
TrendWatching: Free trend reports and posts are frequently published on their website. With their team of experts around the world, they are able to produce localized content to better serve the communities.
Trend Hunter: This is the most popular trend community with content contributed by millions of users. The Home page also has a section with trending content filtered by AI.
Cool Material: This website consists of numerous in-depth articles about new consumer trends and preferences. You can also learn a lot from their blog posts, which are conveniently categorized into different groups such as Style, Tech, and Gear.
Werd: Many people use this website to look for gift ideas. Therefore, it is a great place to find out what your potential customers are interested in.
With over 30 years of logistics experience, Xianchao Logistics began to branch out to serve the dropshipping industry in 2015. With our experience in logistics fulfilment and close relationships with suppliers, our company has risen to help different dropshippers grow their businesses over these years. We believe that our company’s success and growth will only come with helping our clients grow. Do you have a dropshipping business to grow? Discuss with us and let’s get started ASAP!
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